Hi! I’m Valerie, a content and marketing strategist based in Los Angeles, California.

With over a decade of startup experience, my superpower is creating content and integrated marketing strategies that drive growth and build deep, enduring relationships with customers. I’ve developed content strategies for two venture-backed startups resulting in outsized performance across channels, including:

• An email newsletter program that drove one-third of company revenue with an average open rate of 55%, well above the industry average

• An Instagram strategy that resulted in an above average engagement rate

• A TikTok account that went viral in its first month (1M+ views), with five videos then breaking 1M views and dozens reaching hundreds of thousands

• A blog strategy that earned multiple page-one search rankings

• A marketing program that hit a 12-month AOV growth goal in just two months

When I’m not working, you’ll probably find me at the beach, browsing the farmer’s market, or trying a delicious new dish somewhere in LA.