Blog and thought leadership work
Served as blog strategist and editor-in-chief for Novi and NakedPoppy Clean Beauty. Also developed first annual consumer trends report for Novi and contributed freelance articles to the Evernote blog.
Novi is a software platform that partners with leading retailers like Amazon, Ulta, and Sephora plus brands like Kiehl’s, Seventh Generation, and Dr. Bronner’s to power values-based shopping programs.
NakedPoppy was a tech-driven clean beauty e-tailer offering skincare and makeup.
Evernote is a task management app with millions of yearly downloads.
Novi
Blog redesign // Led a team consisting of a designer, developer, and SEO expert in redesigning Novi's blog. We built a responsive, user-friendly, SEO-optimized property that makes a bold statement for Novi.
Annual consumer trends report // Led the creation and launch of Novi’s first annual consumer trends report, developing a 58-page research-backed report that builds thought leadership and generates leads for Novi.
Evernote
Served as a freelance writer for the venture-backed app Evernote, developing and writing research-based wellness, mental health, and psychology articles for Evernote’s blog and Medium publication.