Email work
Developed and executed email newsletter strategies for venture-backed tech companies NakedPoppy Clean Beauty and Novi.
NakedPoppy was a tech-driven clean beauty e-tailer offering skincare and makeup.
Novi is a software platform that partners with leading retailers like Amazon, Ulta, and Sephora plus brands like Kiehl’s, Seventh Generation, and Dr. Bronner’s to power values-based shopping programs.
NakedPoppy Clean Beauty
At NakedPoppy, I built the email newsletter program and developed, wrote, laid out, tested, and sent three content-rich newsletters per week. The newsletter drove a third of total revenue and achieved an average open rate of 55%, well above the industry average.
Novi
Novi’s email newsletter The Highlight debuts the week of 4/28!